The Imperial Electric Company (IEC), a premiere engineering company, and GE Lighting, Tuesday announced a strategic partnership aimed at creating a channel platform to identify and deliver the most cost effective and efficient GE Lighting capabilities across a wide range of sectors, including, home, retail, office and hospitality.
The strategic partnership with IEC underscores GE Lighting’s strategy to expand its footprint of comprehensive solutions in Pakistan by working with local partners with proven market competencies to create an effective distribution network to reach the end consumer.
The lighting industry has changed dramatically in the last few years, moving away from supplying product as a simple disposable commodity, to providing high-value, energy-saving solutions. Long-life LED technology makes GE solutions long-term investments; while lasting significantly longer than conventional lighting solutions, LED lighting solutions offer significant energy and maintenance savings that balance out the higher upfront cost. For this reason, LED lighting solutions are being widely adopted in retail, office, hospitality, roadway and outdoor lighting applications.
Tahir Rehman, Managing Director, The Imperial Electric Company, said, “GE Lighting brings an extensive range of solutions that complement our operations in the country. The company’s strength in LED lighting, which contributes significantly to energy efficiency and environmental sustainability, is an ideal fit to our vision to be the sustainable lighting partner.